Marco Mandolfo received his Ph.D. in Management Engineering with a specialisation in Consumer Neuroscience in 2022. He is fellow researcher at PHEEL (Physiology, Emotion, Experience, Lab), an interdepartmental research laboratory of Politecnico di Milano stemming from the joint research activity of the Department of Electronics, Information and Bioengineering, the Department of Design, and the Department of Management, Economics and Industrial Engineering. His research lies at the intersection of consumer neuroscience and behavioural economics and focuses on topics such as predicting online impulse buying behaviours, product replacement intentions, and technology adoption.